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Privacy Policy

Last updated October 31, 2026

Disponible solo en inglés. La versión en inglés es la oficial. Disponível apenas em inglês. A versão em inglês é a oficial.

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This policy explains what information BlueCar collects when you use our website or rent a car, how we use it, and the choices you have. We don't sell your personal information.

Information we collect

Information you give us

  • Contact details: your name, email, phone number and message when you contact us.
  • Booking details: the car, dates, pickup or delivery address, how you plan to use the car, and the names of any extra drivers.
  • Driver's license and insurance: collected by our third-party verification service to confirm you're eligible to rent, and, if you choose to share it, whether your insurance extends to the rental.
  • Payment information: payments on our website, including the booking deposit, are processed by Square. Your card details go to Square's secure checkout, and we never see or store your full card number. If you pay another way (such as Zelle, Venmo or Cash App), that service handles your payment information.

Information collected automatically

  • Server logs: our hosting provider records basic technical details when you visit, like your IP address, browser type and the pages requested, to keep the site running and secure.
  • Saved on your device: the site remembers your trip dates and saved cars in your browser's local storage. That information stays on your device and isn't sent to us. You can clear it in your browser settings.

Cookies, analytics and advertising

We use Google Analytics to understand how people use our site (for example, which pages they visit and how they found us) and Google's advertising tag to measure how well our Google ads work, for example whether someone who clicked one of our ads later calls us, messages us or sends our contact form. Google may set cookies on your device and collect your IP address, browser and device details, the pages you visit on our site and those actions. Google uses this information under its own privacy policy (policies.google.com/privacy).

We also use the Meta Pixel (from Meta, the company behind Facebook and Instagram) to measure how well our Facebook and Instagram ads work, for example whether someone who saw or clicked one of our ads later visits our site, calls us, messages us or sends our contact form. It may set cookies and collect the same kinds of information described above, which Meta uses under its own privacy policy (facebook.com/privacy/policy). It follows the same cookie choice as Google: if you choose "No thanks," it doesn't load.

Your choices: when you first visit, a banner lets you turn these cookies off by choosing "No thanks." We also turn them off automatically if your browser sends a Global Privacy Control signal. To change your choice later, clear this site's data in your browser and choose again. You can also manage how Google personalizes ads at myadcenter.google.com and how Meta does at facebook.com/adpreferences.

We don't sell your personal information for money.

How we use it

  • To respond to your questions and manage your booking.
  • To verify your license and, if you share it, your insurance.
  • To take payments, deposits and refunds.
  • To handle tolls, tickets, citations, damage claims and charging invoices connected to your rental.
  • To keep our cars, customers and website safe.
  • To meet our legal and tax obligations.

Who we share it with

We share information only when it's needed to run your rental:

  • Service providers who work for us, such as our license and insurance verification service, Square (our payment processor) and our website host.
  • Google and Meta, to measure our advertising and how our site is used (see "Cookies, analytics and advertising").
  • Toll agencies, parking authorities and police, when a toll, ticket or citation is issued during your rental.
  • Insurance companies, when there's a damage or accident claim.
  • Law enforcement or others when the law requires it, or to protect our rights, property or safety.

Calls, texts and emails

If you check the box when you book or contact us, we may call, text and email you about your quote request or reservation (booking confirmations, reminders, pickup and drop-off coordination and support) and send you promotional offers, special offers and other marketing messages. This is optional and isn't required to book or contact us. Message frequency varies, and message and data rates may apply.

Reply STOP to any text to stop receiving texts, or HELP for help. Use the unsubscribe link in any marketing email to stop those. You can also contact us at rent@bluecarboston.com or (617) 655-6529.

We keep a record of when you agreed and the wording you saw. We don't sell your phone number or email, and we don't share them or your consent with third parties for their marketing. We share them only with the service providers that deliver our messages.

How long we keep it

We keep booking and payment records for as long as we need them to provide the rental, handle any later tolls, tickets or claims, and meet tax and legal record-keeping requirements. After that, we delete them or make them anonymous.

How we protect it

We limit access to personal information to the people who need it to run your rental, and we use service providers with strong security. No system is perfectly secure, but we take reasonable steps to protect your information as Massachusetts law requires.

Your choices

You can ask us to show you the personal information we hold about you, correct it, or delete it. Some records, like payment and citation records, we may have to keep by law. Email rent@bluecarboston.com or call (617) 655-6529 to make a request.

Children

Renters must be 18 or older. The site isn't meant for children, and we don't knowingly collect information from anyone under 13.

Changes to this policy

If we change this policy, we'll update the date at the top of this page.

Contact us

  • Phone or text: (617) 655-6529
  • Email: rent@bluecarboston.com
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